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 Product promotion:what you do

Every promotional campaign should start with an objective. Here's a checklist of some of the most popular promotional objectives to help you clarify your objectives.Sales objectives are among the most popular reasons for using promotional items and promotional products. Those objectives are perhaps the most varied of any other grouping. Your intent may be to increase sales or recognition of a specific product, to entice existing customers to spend more, to increase overall sales or to increase brand recognition and awareness. Your market may be the general public, web site visitors, trade show traffic or your existing customer base, to name just a few. Each of those objectives will help shape the promotional items that you choose and the method you'll use to deliver them in the most effective and strategic way.

While the overall objective for most marketing and promotional campaigns is to increase business on the bottom line, there are more subtle ways to do that than a typical sales promotion. Many promotional items are chosen as a means to cement relationships with customers and introduce yourself to potentially new customers. Promotional items and gifts are often used internally, either to motivate employees or to recognize their contributions to the company or organisation. In addition, there are ways to use promotional items to foster a company identity and team ethos among your employees. Once you've defined your objectives, you'll find that it's easier to choose promotional items and products that fit those objectives. Your next step will be to define who you want to reach with your promotion.

Source: Promotional Binoculars,  Gift & Promotional Binoculars, Monocular Telescope

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